Tuesday, October 9, 2018


The "snowball effect" is a cliché that describes a process that starts from an initial state of small significance and builds upon itself, becoming larger and more serious. In this video, I relate the snowball effect to a person starting and building a business. Initially, you will need to do all of the hard work to get your business off the ground, unless you are fortune enough to find partners who will help you establish your brand and push "the snowball to the top of the hill". As the snowball gets higher and higher up on the hill, the size of the snowball also increases to the point where the snowball may become too heavy to push, without help. If you can somehow push that snowball a little further, you will reach the top of the hill. At that point, the snowball will start rolling downward, building it's own momentum collecting more snow, while gaining size, at a rapid speed. The snowball effect is a metaphor to describe the hard work that it will take for you to get your business or art out there to the masses. Do not assume that other people want or are willing to help you push your snowball to the top of the hill. People have their own "snowballs" to push, and you are very fortunate if you meet someone crazy enough to spend their time, pushing your snowballs around with you. If you do happen to find people that will help you push your snowballs to the top of the hill, then be very grateful to have such people in your company. You will learn that people who are willing to sacrifice, for you, don't come a dime a dozen.