Tuesday, October 30, 2018
Sunday, October 28, 2018
Pay attention. This is what fake music industry execs and label owners do. They’ll email you on a Sunday requesting that you to take down your own work, all because they want to exercise some authority, as their new position as "artist manager", "label owner", "publisher" or whatever role they claim. If this person was really handling his business, and doing his job, he would not have time to even be concerned about an old song, which is actually helping to keep his client relevant. These types will rather see the whole house burn down, than to see you all living in it, in harmony.
In this video, I share the story, from my perspective of the “Lil Tay” situation and controversy. I started working with Claire (Lil Tay) and her brother Jason Tian around January 2018. I was introduced to Jason and Claire through my business partner JPrice, who is a producer whom I’ve worked and collaborated with since 2015. JPrice has helped in my quest to discover new, and upcoming artists. One day, JPrice told me about this young Asian girl who he felt would rise to the top very fast. Before Lil Tay and Jason even amassed 10k followers on Instagram with their mockery of hip hop and antics, JPrice and I were planning a music project with Lil Tay. The plan was to create 5 demo songs and shoot a few impromptu green screen style music videos, with Lil Tay rapping. Based on the circumstances, we knew Lil Tay was going to “blow up” fast, so we started writing several songs for her. After writing a few songs, and sending Jason and Claire several instrumental beats, “Money Way” song was recorded.
Jason knew nothing about music production or recording music at home. JPrice and I coached Jason, during various video chat sessions, and the "Money Way" vocals were recorded in GarageBand, per our instructions. The vocals were then sent to JPrice, which he mixed and engineered. I put the song on our YouTube channel (https://youtu.be/z5cTsX1qgFM), and soon, it had over a million streams and was re-uploaded by several users. At this time, I did not want Jason and Lil Tay to make any more videos at this time and I suggested that they focus on shooting a quick and cheesy iPhone music video for "Money Way" song. Instead Jason continued to push Claire to make these tired videos of her "flossing", "flexing", using the n-word and bragging about how rich she was, mocking hip hop culture. All that did was make people despise Claire even more. While Jason was being blinded by the amount of new followers coming to his "Lil Tay" Instagram page, he didn't realize that he was simultaneously ruining his sister's image. It's one thing to have a large following of people who like you. It's another to have a large following of people who despise you and look at you as a clown.
The "Money Way" song soon started racking up millions of accumulative streams on all music platforms. An artist can get a major record deal, but that doesn’t give the major label the authority to take all of the artists old music down, unless a artist completely sells out to the label, which is very stupid. I’ve watched artists get suckered left and right, by labels, who claim that old releases interfere with new marketing. That’s the biggest crap I’ve ever heard in my life. You don’t delete old work, just because new work was created. That is the definition of "counter productive" and the work of none other than a counter-productive hater/crab in a barrel. The hater doesn’t want ANYONE to capitalize off of ANYTHING! Here is a perfect example! Now this random “record producer” is emailing my client, threatening him with “cease & desist” letters, over a song WE (not him), created in good faith, with an artist that we were willing to put our necks out for, at the time.
Here’s the TRUE story of the “Lil Tay” project and how things went uphill and downhill very fast due to her brothers greed, clout chasing, ignorance and the list goes on. This is all a joke to me. There’s a million other things I’d rather be doing than going back and forth with a grown man about a song that I created, with my business partner, almost a year ago, with a 9-year-old elementary school student. Seems people have nothing better to do, than bother people with this childish nonsense. This is also a perfect example of discrimination in the music business. For example, if this same song was produced by Timbaland or Pharrell, or any other big producer, we wouldn’t be getting this sort of harassment. This is what small time record execs do. They go around picking fights over authority. I personally could care less.
Monday, October 22, 2018
(10/20/18) - Alicia Keys surprised her husband, Swizz Beatz with a 40th Birthday Party at World On Wheels in Los Angeles, CA. Jay Z and Beyonce were in attendance along with Usher, Jimmy Iovine, Maino, Steve Stoute, Sylvia Rhone, Neo Da Matrix and more were there to celebrate. Alicia Keys also surprised Super Producer Swiss Beatz with a brand new neon yellow 2019 Aston Martin Vantage coupe. The new Vantage has the new AMG 4.0-liter twin-turbo V8 making 503 HP and 505 lb-ft of torque. What that means is, it does zero to 60 mph in 3.6 seconds. Swiss arrived at the party, blindfolded, thinking he was on his way to a fancy restaurant, when he was surprised by all of his friends at the popular skating rink in LA. Swizz actually turned 40 in September, but his birthday was celebrated on this night. It was actually his protege, Neo Da Matrix’s birthday on this night. Jay Z said a speech before the cake was cut and the night turned out well. Unfortunately, Swizz injured himself and had to drive his new Aston to the hospital, to get his arm checked out. Check out this exclusive behind the scenes footage from the event.
Sunday, October 14, 2018
You want to know how to become famous? If so, then watch this video. I discuss exactly what you will need to do, to become famous. Gaining fame and notoriety doesn't come easy for most. Some people are born into fame, others get famous because of luck or chance. Most famous people have worked for their success and have been involved in projects that have affected the world in positive ways. Fame comes from being prolific and putting out bodies of work. You cannot expect to be famous for doing nothing. You must create and build your business or your craft, if you expect to get notoriety from it. In this discussion, I speak about the term "Instagram Famous" or "YouTube Famous" and exactly what that means. I also discuss popular female artist Cardi B, and her rise to fame and popularity. I also discuss famous Instagram entrepreneur Dan Bilzerian and how he utilizes Instagram to further his brand. I also discuss the phrase "15 minutes of fame" or "fifteen minutes of fame" and what being prolific really means.
Thursday, October 11, 2018
Tuesday, October 9, 2018
The "snowball effect" is a cliché that describes a process that starts from an initial state of small significance and builds upon itself, becoming larger and more serious. In this video, I relate the snowball effect to a person starting and building a business. Initially, you will need to do all of the hard work to get your business off the ground, unless you are fortune enough to find partners who will help you establish your brand and push "the snowball to the top of the hill". As the snowball gets higher and higher up on the hill, the size of the snowball also increases to the point where the snowball may become too heavy to push, without help. If you can somehow push that snowball a little further, you will reach the top of the hill. At that point, the snowball will start rolling downward, building it's own momentum collecting more snow, while gaining size, at a rapid speed. The snowball effect is a metaphor to describe the hard work that it will take for you to get your business or art out there to the masses. Do not assume that other people want or are willing to help you push your snowball to the top of the hill. People have their own "snowballs" to push, and you are very fortunate if you meet someone crazy enough to spend their time, pushing your snowballs around with you. If you do happen to find people that will help you push your snowballs to the top of the hill, then be very grateful to have such people in your company. You will learn that people who are willing to sacrifice, for you, don't come a dime a dozen.
Saturday, October 6, 2018
In this video, I reveal one of the biggest music and entertainment business secrets. Most people will never make it far enough to reach the level that I'm about to reveal. If you are an independent artist, wondering how to build your following and make a career out of your art, then you need to watch this whole video. No one will ever give you this information so truthful and raw, so get your notepads, relax and watch this informative lesson. Take this information and use it to your advantage and make sure to Subscribe, Share, Like and leave your Comments about this video.
Thursday, October 4, 2018
In this video, I talk about the term “going viral” and what viral actually means. Viral, comes from the word virus. A virus, replicates. Going viral means your video or your content is being spread, uncontrollably. When your content goes viral, you couldn’t stop it from being spread, even if you wanted to. Usually, you can put a video up online, and if you’re getting some slack from it, you can just take it down… and its over. When a video goes viral, you could take it down, but it will still exist somewhere on the internet, because people are sharing it, somewhere. I also discuss, why someone would you want to go viral, the benefits and disadvantages of going viral, the organic elements of true viral content and most importantly, How Do YOU Make YOUR Shit Go Viral…? New content coming daily. Subscribe for more and make sure to comment, share and leave your feedback on this topic.