Tuesday, November 13, 2018
(5/13/18) - Multi-Platinum Producer Neo Da Matrix stopped by to work on some new music. I met Neo a few years ago in Los Angeles and we've been building ever since. Neo is a serial entrepreneur who also happens to be a talented producer and songwriter. Growing up, I was a fan of Neo's productions. Neo has made such songs as Juelz Santana "Mic Check", Cassidy Lil Wayne, Fabolous's "6 Minutes", Fabolous "Paperman", numerous Jadakiss & Styles P hits, songs with Jay-Z, a multi-platinum song with Rihanna and the list goes on and on. Neo also recently got a placement on 50 Cent's TV show "POWER" and on Jadakiss and Fabolous most recent album "Friday on Elm Street". Watch Neo Da Matrix construct a new beat from scratch using only his laptop.
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Monday, November 12, 2018
You shouldn't have to sell people on your music. If your music is good, people will be sold. In this video, I talk about producers putting tags on their beats. There is nothing wrong with promoting yourself as a producer and artist. This channel focuses on marketing. It recently has become very popular in the past few years, for producers to have their own signature "beat tag". A "beat tag" is a soundbite, usually of the producers name being said, usually before the artist begins to sing or rap over the music. The beat tag has become very popular in recent years and it has helped to bring fame, to the once obscure, music producer. In the past, producers gained popularity, by creating their own signature sound, as well as by connecting with rising or popular artist, with the goal of creating good music. Music production equipment, was a lot more expensive in the past, which created a void of music producers. Nowadays, with only a laptop and Fruity Loops software, anyone can now produce high quality sounding music. With ease, the ambitious producer can emulates their favorite producers, which then creats an influx of, copy cat sounding music. These producers are making these rushed beats, and the only thing that separates these mediocre beats, are the producer's unique beat tags. The beat tag helps the producer to be identified in the sea of copy cat sounding beats. In my opinion, a beat tag is not necessary. I've heard some beat tags that turned me away from listening to a song. I would suggest using your best judgement, if you are using a beat tag. As long as you try your best to be as original as possible, people will recognize your beats and your sound. Quality work cannot be denied. If you use beat tags, do not be offended. I'm just giving a different perspective on how I feel about some beat tags, that I hear. There are some beat tags, that I think, sound good with the music. There are others that I feel, should be taken off the song. This is just my opinion. You must take everything into consideration, if you plan to succeed.
Wednesday, November 7, 2018
Every time you create a new piece of work, you are giving yourself a new credit. Having credentials is what helps to establish you in your field. Seeking credit from others, will be unnecessary, when you are establishing credit for yourself. Establishing your own credentials is what makes you unique. When it comes to establishing financial credit, here’s how the FICO system works. There are three major credit bureaus, Equifax, TransUnion and Experian. Credit lenders use a system called FICO, to establish the risk factor when loaning money to people. Having several good standing accounts, which you pay on time, will make your credit score get higher. When establishing your brand online, you gain credentials by creating and sharing your work online. Think of different social media platforms, the same way you would think of having various credit card accounts. You must use all of the various platforms to establish your brand, the same way that you would use all of your various credit accounts, to establish your FICO Score. There is a lot to learn about credit. The most important rule to remember is to pay your bills on time, while not utilizing all of your credit, while managing various long standing accounts. These same principles apply to online marketing, and if you want to be successful, you must use your various social media accounts, websites, apps, to further your brand, while creating original and unique content and marketing plans, while also being consistent. If this is done properly, over time, you will be establishing work credit and credentials. In marketing, having “credit” will lead to you gaining fans, getting recognition, money and business success. Create as much content on as many platforms as possible, to establish credentials, which will lead to success in the long run. Another major point to remember is, no credit is just as bad as bad credit. That means that having little to no credited work, is actually worst than having mediocre credited work distributed. Establish yourself and your brand by putting as much work out there as possible. The only way to get credit, is to create it for yourself. No one is looking to build your credit for you. That is something you have to do for yourself. Understand that people are trying to create and build their own credit. Don't be offended.
Friday, November 2, 2018
Tuesday, October 30, 2018
Sunday, October 28, 2018
Pay attention. This is what fake music industry execs and label owners do. They’ll email you on a Sunday requesting that you to take down your own work, all because they want to exercise some authority, as their new position as "artist manager", "label owner", "publisher" or whatever role they claim. If this person was really handling his business, and doing his job, he would not have time to even be concerned about an old song, which is actually helping to keep his client relevant. These types will rather see the whole house burn down, than to see you all living in it, in harmony.
In this video, I share the story, from my perspective of the “Lil Tay” situation and controversy. I started working with Claire (Lil Tay) and her brother Jason Tian around January 2018. I was introduced to Jason and Claire through my business partner JPrice, who is a producer whom I’ve worked and collaborated with since 2015. JPrice has helped in my quest to discover new, and upcoming artists. One day, JPrice told me about this young Asian girl who he felt would rise to the top very fast. Before Lil Tay and Jason even amassed 10k followers on Instagram with their mockery of hip hop and antics, JPrice and I were planning a music project with Lil Tay. The plan was to create 5 demo songs and shoot a few impromptu green screen style music videos, with Lil Tay rapping. Based on the circumstances, we knew Lil Tay was going to “blow up” fast, so we started writing several songs for her. After writing a few songs, and sending Jason and Claire several instrumental beats, “Money Way” song was recorded.
Jason knew nothing about music production or recording music at home. JPrice and I coached Jason, during various video chat sessions, and the "Money Way" vocals were recorded in GarageBand, per our instructions. The vocals were then sent to JPrice, which he mixed and engineered. I put the song on our YouTube channel (https://youtu.be/z5cTsX1qgFM), and soon, it had over a million streams and was re-uploaded by several users. At this time, I did not want Jason and Lil Tay to make any more videos at this time and I suggested that they focus on shooting a quick and cheesy iPhone music video for "Money Way" song. Instead Jason continued to push Claire to make these tired videos of her "flossing", "flexing", using the n-word and bragging about how rich she was, mocking hip hop culture. All that did was make people despise Claire even more. While Jason was being blinded by the amount of new followers coming to his "Lil Tay" Instagram page, he didn't realize that he was simultaneously ruining his sister's image. It's one thing to have a large following of people who like you. It's another to have a large following of people who despise you and look at you as a clown.
The "Money Way" song soon started racking up millions of accumulative streams on all music platforms. An artist can get a major record deal, but that doesn’t give the major label the authority to take all of the artists old music down, unless a artist completely sells out to the label, which is very stupid. I’ve watched artists get suckered left and right, by labels, who claim that old releases interfere with new marketing. That’s the biggest crap I’ve ever heard in my life. You don’t delete old work, just because new work was created. That is the definition of "counter productive" and the work of none other than a counter-productive hater/crab in a barrel. The hater doesn’t want ANYONE to capitalize off of ANYTHING! Here is a perfect example! Now this random “record producer” is emailing my client, threatening him with “cease & desist” letters, over a song WE (not him), created in good faith, with an artist that we were willing to put our necks out for, at the time.
Here’s the TRUE story of the “Lil Tay” project and how things went uphill and downhill very fast due to her brothers greed, clout chasing, ignorance and the list goes on. This is all a joke to me. There’s a million other things I’d rather be doing than going back and forth with a grown man about a song that I created, with my business partner, almost a year ago, with a 9-year-old elementary school student. Seems people have nothing better to do, than bother people with this childish nonsense. This is also a perfect example of discrimination in the music business. For example, if this same song was produced by Timbaland or Pharrell, or any other big producer, we wouldn’t be getting this sort of harassment. This is what small time record execs do. They go around picking fights over authority. I personally could care less.
Monday, October 22, 2018
(10/20/18) - Alicia Keys surprised her husband, Swizz Beatz with a 40th Birthday Party at World On Wheels in Los Angeles, CA. Jay Z and Beyonce were in attendance along with Usher, Jimmy Iovine, Maino, Steve Stoute, Sylvia Rhone, Neo Da Matrix and more were there to celebrate. Alicia Keys also surprised Super Producer Swiss Beatz with a brand new neon yellow 2019 Aston Martin Vantage coupe. The new Vantage has the new AMG 4.0-liter twin-turbo V8 making 503 HP and 505 lb-ft of torque. What that means is, it does zero to 60 mph in 3.6 seconds. Swiss arrived at the party, blindfolded, thinking he was on his way to a fancy restaurant, when he was surprised by all of his friends at the popular skating rink in LA. Swizz actually turned 40 in September, but his birthday was celebrated on this night. It was actually his protege, Neo Da Matrix’s birthday on this night. Jay Z said a speech before the cake was cut and the night turned out well. Unfortunately, Swizz injured himself and had to drive his new Aston to the hospital, to get his arm checked out. Check out this exclusive behind the scenes footage from the event.
Sunday, October 14, 2018
You want to know how to become famous? If so, then watch this video. I discuss exactly what you will need to do, to become famous. Gaining fame and notoriety doesn't come easy for most. Some people are born into fame, others get famous because of luck or chance. Most famous people have worked for their success and have been involved in projects that have affected the world in positive ways. Fame comes from being prolific and putting out bodies of work. You cannot expect to be famous for doing nothing. You must create and build your business or your craft, if you expect to get notoriety from it. In this discussion, I speak about the term "Instagram Famous" or "YouTube Famous" and exactly what that means. I also discuss popular female artist Cardi B, and her rise to fame and popularity. I also discuss famous Instagram entrepreneur Dan Bilzerian and how he utilizes Instagram to further his brand. I also discuss the phrase "15 minutes of fame" or "fifteen minutes of fame" and what being prolific really means.
Thursday, October 11, 2018
Tuesday, October 9, 2018
The "snowball effect" is a cliché that describes a process that starts from an initial state of small significance and builds upon itself, becoming larger and more serious. In this video, I relate the snowball effect to a person starting and building a business. Initially, you will need to do all of the hard work to get your business off the ground, unless you are fortune enough to find partners who will help you establish your brand and push "the snowball to the top of the hill". As the snowball gets higher and higher up on the hill, the size of the snowball also increases to the point where the snowball may become too heavy to push, without help. If you can somehow push that snowball a little further, you will reach the top of the hill. At that point, the snowball will start rolling downward, building it's own momentum collecting more snow, while gaining size, at a rapid speed. The snowball effect is a metaphor to describe the hard work that it will take for you to get your business or art out there to the masses. Do not assume that other people want or are willing to help you push your snowball to the top of the hill. People have their own "snowballs" to push, and you are very fortunate if you meet someone crazy enough to spend their time, pushing your snowballs around with you. If you do happen to find people that will help you push your snowballs to the top of the hill, then be very grateful to have such people in your company. You will learn that people who are willing to sacrifice, for you, don't come a dime a dozen.
Saturday, October 6, 2018
In this video, I reveal one of the biggest music and entertainment business secrets. Most people will never make it far enough to reach the level that I'm about to reveal. If you are an independent artist, wondering how to build your following and make a career out of your art, then you need to watch this whole video. No one will ever give you this information so truthful and raw, so get your notepads, relax and watch this informative lesson. Take this information and use it to your advantage and make sure to Subscribe, Share, Like and leave your Comments about this video.
Thursday, October 4, 2018
In this video, I talk about the term “going viral” and what viral actually means. Viral, comes from the word virus. A virus, replicates. Going viral means your video or your content is being spread, uncontrollably. When your content goes viral, you couldn’t stop it from being spread, even if you wanted to. Usually, you can put a video up online, and if you’re getting some slack from it, you can just take it down… and its over. When a video goes viral, you could take it down, but it will still exist somewhere on the internet, because people are sharing it, somewhere. I also discuss, why someone would you want to go viral, the benefits and disadvantages of going viral, the organic elements of true viral content and most importantly, How Do YOU Make YOUR Shit Go Viral…? New content coming daily. Subscribe for more and make sure to comment, share and leave your feedback on this topic.
Sunday, September 30, 2018
Saturday, September 29, 2018
"Clout Chasing" is an overused phrase being spread on social media. To me, a clout chaser is someone who seeks fame, with no objective. A clout chaser will do any and everything to be seen and heard, even if it's by being tacky or distasteful. Clout chasers usually are victims of the "15 minutes of fame" term because their fame often comes and goes. Clout chasers are not business savvy, yet they may appear to be, due to their large social media following. The term "clout chaser" and "clout chasing" has become prevalent and it is often used out of context. Clout is obtained by selling products and making money. Clout isn't about appearing powerful. It's about actually being power and having influence. If people don't respect you, then you have no clout. When you obtain money, you obtain power. When you get the power, you get the respect, as the great poet Lil Kim, once said. In this video, I break down the term "clout chasing" and I speak about a few past experience I've had, dealing with "clout chasers".
Tuesday, September 18, 2018
Met with my guy Prince in Oceanside, CA to help work on a music video for an artist that he's currently working with from Chicago, named Goaldin Tone. I've been working with Prince for a few years now and he recently expressed his interest in directing and video production. The shoot turned out well and Prince appeared to be a natural. I look forward to seeing how the finished music video turns out.
Check out this TV pilot I shot with Prince a couple years ago ► https://youtu.be/EYi55qqm-rk
After over a decade, "Criminals Gone Wild" has returned with the second installment, "Menace II Humanity". Due to statutes of limitation, the producers were forced to wait over a decade to unleash this highly anticipated sequel of the viral cult original, Criminals Gone Wild. Follow us as we chronicle the lives of several criminals, from different cities across the USA. Get into the criminal's psychology and find out what makes them constantly make horrible decisions. This film features various interviews and shocking footage of car jackings, robberies, shootings and more. Viewer discretion is strongly advised.
Sunday, September 9, 2018
This video was made in response to a video called called "Here's How Much Money A Hit Record Gets You As A Producer" , that I watched, made by YouTube user KYOKU. The video contained several errors when it came to making a hypothetical answer to come up with the amount of money that a producer generates from a hit song. It is very hard to calculate exactly what a hit song generates unless you have someone's contract in your hand along with Worldwide radio data, streaming data and other data, which may be very hard to come by. There is no real way to determine how much a hit song will make. After a hit song runs it's course, that song has the possibility to be revived and used in some way, on a later date, on commercials, films, video games, TV shows, leaving possibility to generate unforeseen revenue. There are also cases where a song wasn't a hit in the past, but elements of the song may be sampled or lyrics may be used in newer songs, by current artists, generating unforeseen royalties for songwriters. Songs continue to make money, even after you die, therefore, you can never predict how much money a song will generate. In this video, I discuss the Four Types of Music Royalties. The four types of music royalties are "Performance Royalties", "Mechanical Royalties", "Synchronization" & "Print Music Royalties". There is also now a new royalty which generates money for artists (performers) called "Digital Performance Royalties", which is collected by SoundExchange. Everyone's contracts and every songs copyright split is different. You can ask a successful producer to give you an estimate of how much this or that song made, thus far, but there is no real way to give a definite answer on how much a producer makes from a hit record. Publishing is a topic which is often very misunderstood in the music business. I have been studying publishing for the past few years and here is my response.
Tuesday, September 4, 2018
In this video, I discuss hate and how you can manipulate other's use of hate, to propel your brand. When someone "dislikes" your content on social media websites, that is a form of engagement. Engagement is the online catalyst that converts prospects to customers, customers to loyal customers, and loyal customers to vocal brand advocates. You want as much engagement on your content, as possible, whether it's likes, dislikes, comments or shares. The goal is to leave an impression in people's minds. The ultimate goal, isn't to be hated. The goal is to get your message across. There's a saying, "Love me or hate me, both are in my favor. If you love me, I will always be in your heart and if you hate me, I will be in your mind." YouTube, Facebook, Instagram and most popular social media websites, use likes and dislikes as an engagement metric. The more engagement that you receive on your content, the more your content is promoted. Videos or photos that get lots of engagement, is what YouTube, Facebook & Instagram (and most social media websites and apps) looks for, when considering to promote your content. These websites/apps only want the most engaging content on their front page display, because engaging content, keeps visitors on their website longer, which in the internet advertising world is called, "bounce rate". Therefore, dislikes and hate, are actually good, when it comes to social media marketing. Check out this video where I give my two cents on hate, haters, internet engagement, likes and dislikes. Thanks for watching and feel free to leave your feedback on this topic.
Sunday, September 2, 2018
Trolling is the act of stopping someone from passing, for your own personal motives. An internet troll will leave comments and feedback on your social media, with the intention of stirring up an emotional reaction from you. Trolling comes in different forms. There are different levels to trolling. Trolling is often looked down upon, but if you study marketing and branding, then you’d agree that trolling is an essential part of any successful marketing plan. Causing people to have emotional responses, to your content, is key. Social media marketing is all about getting engagement and reactions. When it comes to social media marketing, all reactions, whether good are bad, are good. I say that because, any promotion that brings brand awareness, is beneficial. If you are creating distasteful content, which goes viral, yet, causes negative emotional reactions, I’d hope you are considering your brand, in the long term. Advertising is an art. There are various college level courses on advertising and marketing. Marketing, branding and advertising is not something any business, who plans to be successful, should take a novice approach to. In this video, I discuss being a troll and trolling, as one of your marketing approaches. I believe that every business should have “in-house trolls”. If you aren’t willing to be a troll, then I’d suggest hiring people who are willing to troll, or coming up with troll objected marketing plans, for your brand. Trolling is an essential part of marketing online and offline. In this video, I also discuss rapper Tekashi 6ix9ine and why everyone calls him a troll. I also speak about McDonald’s and how people have grown so accustomed to their marketing (aka trolling), that people don’t even consider it trolling. I also discuss popular YouTube personality and troll, DJ Akademiks, and how he used trolling, to build and online empire. Trolling is all about stopping people in their paths, while getting your message or brand in the eyes and hearts of the general public. I’ve used trolling as an approach in all of my marketing plans and I’m happy to discuss the topic in this video. Leave your feedback on this topic and make sure to like, share and subscribe to this channel.
Wednesday, August 22, 2018
In this video, I will share crucial information, which may help you make millions of dollars selling your music and/or promoting your brand online. If you are tired of letting life pass you by, you should watch this video to learn and get some advice. Even if you aren’t a musician, there are some valuable lessons that I share in this video. Social media marketing is not as easy as it used to be. If you want to build a large following on Instagram, Facebook, Twitter, YouTube, Soundcloud, then you need to be taking extreme measures to speed up your success. If you want to spend the next 10 years of your life, experimenting, blind in the sea of Internet content, then DO NOT WATCH THIS VIDEO! This video was made for people who are ready to make a change, and start marketing their brands. Take as much of the information as you can, and make it your own. I am now doing consultations. Follow the link above for your own personal consultation with me, Prestley Snipes. This video is one of many, from my new course, coming soon. Disclaimer: Everyone’s success rate is different and I cannot make no guarantees and to the amount of success or money that you will make. As far as I’m concerned, I was able to generate millions, with this information. Never compare your success or failures with other people’s. When and if it’s your time, it will be your time.
Tuesday, August 14, 2018
Sunday, August 5, 2018
Failing in life, shouldn't be the goal. If you continue to fail, then your dreams will not come true. I compiled a list of twenty five reasons why I believe that people fail, in life. If you, or someone you know, carries these traits & characteristics, then you will surely fail. The goal of this video is not to insult you. The goal of the video is to inspire you, not to be the type of person, that I mention in this video. Certain failures in life, can be avoided, if you are open to take advice from those, who have failed already. Leave a comment with your thoughts on this video and make sure to Subscribe, Like and Share this video with your friends, associates and loved ones.
Was searching my name on YouTube yesterday and came across this short expose documentary made about my 2007 film "Criminals Gone Wild, made by a user named "KVFutureGamer". Check it out. Criminals Gone Wild 2 in production now and will be out in 2019.
Sunday, July 22, 2018
Arrived in Cleveland for the Larchmere PorchFest where Red Rose Panic, a band that I manage, had a performance. The show went well and we attracted a large crowd. After the performance, we checked out some other acts then headed to a front porch where a female DJ was playing some songs. Shortly after that, we started smelling smoke coming from the house we were standing in front of. Next thing we knew, there was smoke coming from all windows of the house and we had to call the Cleveland Heights Fire Department. The firemen arrived promptly and put the fire out. We believe there was an overuse of power, which caused an electrical fire inside the walls of the house. Luckily, no one was hurt. Check out Red Rose Panic's full performance at the 2018 Larchmere PorchFest here: https://youtu.be/5H10ceFbFDI
Monday, June 25, 2018
Check out my latest compilation video. Been meaning to finish this video for a while. Producing compilation videos is a great and easy way to help grow a YouTube channel. These sorts of videos get lots of engagement. I plan to make more of these videos soon. Check it out and make sure to Subscribe http://goo.gl/Fz5dBH
This is a clip from Episode #49 of the Urban Logic Show Podcast. In this clip we discuss the untimely death of Florida rapper XXXTentacion. XXXTentacion was killed last week in what appears to be a murder/robbery. He was only 20-years-old and the whole music community is shocked by this senseless murder. We also talk about bulletproof cars, Rich The Kid robbery, Pittsburgh Jimmy Wopo Murder and more! Hosted by Rudy Ray.
XXXTentacion Murder & Permit Patty - Urban Logic Show [Episode 49]
Episode Forty Nine of the Urban Logic Show Podcast, we talk about the untimely death of Florida rapper XXXTentacion. XXXTentacion was killed last week in what appears to be a murder/robbery. He was only 20-years-old and the whole music community is shocked by this senseless murder. In this episode, we discuss XXXTentacion, bulletproof cars, Rich The Kid robbery, Domestic Violence, Young Dolph Shooting, Tekashi 6ix9ine Beefs, Pittsburgh Rapper Jimmy Wopo being killed on the same day as XXXTentacion, as well as X breaking streaming music records after his passing, Westside Gunn new album, Teyana Taylor new album, Nas new album, Permit Patty, Growing Up In The Hood, Marcia Clark Investigates First 48, Not Leaving The Hood, Jadakiss Lines, Decoy Cars, Presidential Security, Gucci Mane Shooting, XXXTentacion Getting Knocked Out On stage, XXXTentacion Uncle Ran When The Goons Came, Getting Boxed In, Homeless People Asking For Money & Getting Set Up, Arnold Schwarzenegger Movies, drinking more water, being accountable and more! Hosted by Rudy Ray with special guest Prestley Snipes.
Thursday, June 21, 2018
Here's a new documentary series that I'm producing for Red Rose Panic. I've been working with RRP remotely for a few years and now I finally got a chance to link up with the crew and document their grind. Check out the playlist above and make sure to follow @RedRosePanic and subscribe here http://goo.gl/BvCzNf
Tuesday, June 12, 2018
Last Sunday, I joined my friend Rudy Ray on his weekly podcast "Urban Logic Show. On this episode, we discuss suicide ad the untimely deaths of fashion icon Kate Spade and celebrity chef Anthony Bourdain. We also cover issues such as high blood pressure and hypertension and we also talk about the new Superfly and movie remakes. Check it out and make sure you subscribe here http://goo.gl/eYqMEB
Monday, May 28, 2018
In this episode, we get a look inside the studio where Post Malone recorded some of his biggest hit songs. Myles Gousse, son of Max Gousse, invited us to meet his partner Dash, who manages the studio. Dash was kind enough to give us a tour of the studio and he also gave us a first look at the renovation plans. As you can see by all the Platinum and Gold plaques on the wall, this studio is legendary and has churned out many hits. My business partner Roget Romain and his new artist Kameechi were present on this tour. Check out the footage and stay tuned.