Sunday, September 30, 2018
Saturday, September 29, 2018
"Clout Chasing" is an overused phrase being spread on social media. To me, a clout chaser is someone who seeks fame, with no objective. A clout chaser will do any and everything to be seen and heard, even if it's by being tacky or distasteful. Clout chasers usually are victims of the "15 minutes of fame" term because their fame often comes and goes. Clout chasers are not business savvy, yet they may appear to be, due to their large social media following. The term "clout chaser" and "clout chasing" has become prevalent and it is often used out of context. Clout is obtained by selling products and making money. Clout isn't about appearing powerful. It's about actually being power and having influence. If people don't respect you, then you have no clout. When you obtain money, you obtain power. When you get the power, you get the respect, as the great poet Lil Kim, once said. In this video, I break down the term "clout chasing" and I speak about a few past experience I've had, dealing with "clout chasers".
Tuesday, September 18, 2018
Met with my guy Prince in Oceanside, CA to help work on a music video for an artist that he's currently working with from Chicago, named Goaldin Tone. I've been working with Prince for a few years now and he recently expressed his interest in directing and video production. The shoot turned out well and Prince appeared to be a natural. I look forward to seeing how the finished music video turns out.
Check out this TV pilot I shot with Prince a couple years ago ► https://youtu.be/EYi55qqm-rk
After over a decade, "Criminals Gone Wild" has returned with the second installment, "Menace II Humanity". Due to statutes of limitation, the producers were forced to wait over a decade to unleash this highly anticipated sequel of the viral cult original, Criminals Gone Wild. Follow us as we chronicle the lives of several criminals, from different cities across the USA. Get into the criminal's psychology and find out what makes them constantly make horrible decisions. This film features various interviews and shocking footage of car jackings, robberies, shootings and more. Viewer discretion is strongly advised.
Sunday, September 9, 2018
This video was made in response to a video called called "Here's How Much Money A Hit Record Gets You As A Producer" , that I watched, made by YouTube user KYOKU. The video contained several errors when it came to making a hypothetical answer to come up with the amount of money that a producer generates from a hit song. It is very hard to calculate exactly what a hit song generates unless you have someone's contract in your hand along with Worldwide radio data, streaming data and other data, which may be very hard to come by. There is no real way to determine how much a hit song will make. After a hit song runs it's course, that song has the possibility to be revived and used in some way, on a later date, on commercials, films, video games, TV shows, leaving possibility to generate unforeseen revenue. There are also cases where a song wasn't a hit in the past, but elements of the song may be sampled or lyrics may be used in newer songs, by current artists, generating unforeseen royalties for songwriters. Songs continue to make money, even after you die, therefore, you can never predict how much money a song will generate. In this video, I discuss the Four Types of Music Royalties. The four types of music royalties are "Performance Royalties", "Mechanical Royalties", "Synchronization" & "Print Music Royalties". There is also now a new royalty which generates money for artists (performers) called "Digital Performance Royalties", which is collected by SoundExchange. Everyone's contracts and every songs copyright split is different. You can ask a successful producer to give you an estimate of how much this or that song made, thus far, but there is no real way to give a definite answer on how much a producer makes from a hit record. Publishing is a topic which is often very misunderstood in the music business. I have been studying publishing for the past few years and here is my response.
Tuesday, September 4, 2018
In this video, I discuss hate and how you can manipulate other's use of hate, to propel your brand. When someone "dislikes" your content on social media websites, that is a form of engagement. Engagement is the online catalyst that converts prospects to customers, customers to loyal customers, and loyal customers to vocal brand advocates. You want as much engagement on your content, as possible, whether it's likes, dislikes, comments or shares. The goal is to leave an impression in people's minds. The ultimate goal, isn't to be hated. The goal is to get your message across. There's a saying, "Love me or hate me, both are in my favor. If you love me, I will always be in your heart and if you hate me, I will be in your mind." YouTube, Facebook, Instagram and most popular social media websites, use likes and dislikes as an engagement metric. The more engagement that you receive on your content, the more your content is promoted. Videos or photos that get lots of engagement, is what YouTube, Facebook & Instagram (and most social media websites and apps) looks for, when considering to promote your content. These websites/apps only want the most engaging content on their front page display, because engaging content, keeps visitors on their website longer, which in the internet advertising world is called, "bounce rate". Therefore, dislikes and hate, are actually good, when it comes to social media marketing. Check out this video where I give my two cents on hate, haters, internet engagement, likes and dislikes. Thanks for watching and feel free to leave your feedback on this topic.
Sunday, September 2, 2018
Trolling is the act of stopping someone from passing, for your own personal motives. An internet troll will leave comments and feedback on your social media, with the intention of stirring up an emotional reaction from you. Trolling comes in different forms. There are different levels to trolling. Trolling is often looked down upon, but if you study marketing and branding, then you’d agree that trolling is an essential part of any successful marketing plan. Causing people to have emotional responses, to your content, is key. Social media marketing is all about getting engagement and reactions. When it comes to social media marketing, all reactions, whether good are bad, are good. I say that because, any promotion that brings brand awareness, is beneficial. If you are creating distasteful content, which goes viral, yet, causes negative emotional reactions, I’d hope you are considering your brand, in the long term. Advertising is an art. There are various college level courses on advertising and marketing. Marketing, branding and advertising is not something any business, who plans to be successful, should take a novice approach to. In this video, I discuss being a troll and trolling, as one of your marketing approaches. I believe that every business should have “in-house trolls”. If you aren’t willing to be a troll, then I’d suggest hiring people who are willing to troll, or coming up with troll objected marketing plans, for your brand. Trolling is an essential part of marketing online and offline. In this video, I also discuss rapper Tekashi 6ix9ine and why everyone calls him a troll. I also speak about McDonald’s and how people have grown so accustomed to their marketing (aka trolling), that people don’t even consider it trolling. I also discuss popular YouTube personality and troll, DJ Akademiks, and how he used trolling, to build and online empire. Trolling is all about stopping people in their paths, while getting your message or brand in the eyes and hearts of the general public. I’ve used trolling as an approach in all of my marketing plans and I’m happy to discuss the topic in this video. Leave your feedback on this topic and make sure to like, share and subscribe to this channel.