Tuesday, September 5, 2017

Mixtapes Don't Exist Anymore

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"Mixtapes" started emerging during the cassette era. There was no way possible to hear a compilation of your favorite songs, from various artists, without having to physically carry various cassette tapes, while having each cassette tape on cue, to be played, after you eject the current cassette that you were playing. That is when DJs started copying songs on cassette tapes, onto new blank tapes, while adding various mixes of songs and artist. The mixtape was born and was a thing of the 80s and 90s. I grew up listening to DJ Clue, DJ Whoo Kidd, Kay Slay and the list goes on. Underground artists would sometimes be featured on these mixtapes, and it gave some of the best local talents, an outlet to release their music. Brooklyn Rapper Fabolous was originally a mixtape artist. He released a string of songs with DJ Clue which eventually led to him getting a major record deal. 50 Cent also took advantage of the late 90s/early 2000s "mixtape CD" craze with his mixtape series hosted by DJ Whoo Kid. The mixtape was and is still responsible for the promotion of many artist, to this day. The term mixtape is certainly phasing out though, in the new digital era and no one is actually listening to "mix tapes" any more, now that the majority of music consumption is now based on digital streaming. In this video, I give my opinion on the term mixtape and how I think artists and record labels use the term as a scapegoat for lack of performance.

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